Psychologist Dr Julie Smith’s easy self-help movies have turned her right into a social-media powerhouse

The psychologist and bestselling creator Dr Julie Smith, 37, nonetheless remembers the morning she woke as much as discover herself a TikTok phenomenon. She had posted a 60-second video of herself saying: ‘Despair isn’t at all times crying endlessly in darkish rooms. Despair might be getting up, going to highschool or work. Smiling in any respect the related folks and doing all of the belongings you’re purported to do whereas feeling empty inside.’ It had, as they are saying, gone viral: ‘It was like a rocket taking off and I used to be grabbing on for expensive life.’ 

It’s greater than two years since she began posting these creative self-help snippets, having give you the concept on a solar lounger in Spain in 2019. She is now a world star with over 4 million followers: 3.4 million on TikTok, 838K on Instagram and 414K on YouTube. The social-media success, which hit a month earlier than the primary lockdown, was adopted by her bestselling e book, Why Has No one Advised Me This Earlier than? This spent 18 weeks at primary in The Sunday Occasions Bestsellers Checklist since popping out in January, has offered 150,000 copies and been printed in 36 international locations, from the US to Australia. 

In March, Dr Julie ‒ as she is thought to her followers ‒ appeared on This Morning, replicating a few of her hottest movies: filling a container of water with drops of color (as pictured on this web page) to point out the optimistic cumulative results of tiny acts of self-care; rubbing ice on her wrists to point out how lowering physique temperature can rapidly deliver down sturdy feelings (dunking your face in a bowl of iced water is nice if at house), and drilling holes in an overflowing ‘stress bucket’ of water to elucidate the significance of getting launch valves. 

Dr Julie Smith (pictured) remembers how she woke as much as discover herself a TikTok phenomenon. The 37-year-old psychologist posts creative self-help snippets to her followers

Dr Julie is pragmatic in regards to the strategies she teaches. ‘It’s not rocket science. It’s fairly easy if folks be taught the talents. They shouldn’t should pay to see me to be taught this primary stuff. It shouldn’t be hidden behind remedy doorways.’ 

Every little thing she says is backed up by science and expertise (a doctorate in scientific psychology, ten years within the NHS and a personal apply, too) however it’s the method she communicates that’s so authentic. One video, for instance, sees her hitting a china plate with a big hammer. ‘That is you, that is your life!’ she says, smashing it to bits. ‘Generally life does that, proper? Generally we get chips and cracks.’ Her message? No one is ideal. We’ve got to attach ourselves again collectively. In one other, to point the cumulative results of stress, she over-inflates a pilates ball, earlier than sitting on it, at which level the factor bursts and she or he falls to the ground The message? ‘Everybody has a breaking level’.

She started posting on TikTok and Instagram as a result of she significantly needed to achieve younger folks, which grew to become particularly related when the pandemic hit. A quest for fame by no means got here into it. ‘At no level did I’ve ambitions to be a public individual,’ she says. ‘I’m shy and introverted. I see one individual at a time [socially] and I stay a small-town life, even now.’ 

At this time, I meet Dr Julie in a café in Ringwood, her much-loved childhood ‘small city’ in Hampshire. It’s the place she has lived, together with her two sisters, since she was seven years outdated, raised by mother and father who ‘come from humble beginnings and who labored very onerous to provide me the alternatives neither of them had’. It’s the place she returned after finishing her diploma in psychology at Exeter College – she was the primary in her household to enter additional training – and it is usually the place she met her greatest good friend, Matthew Smith, aged 12, on the native college. Ten years later, they lastly received collectively at a celebration after a decade of will they/received’t they? – ‘we joke that it took him ten years to bag me’.


TikTok or Instagram? Each 

Netflix or evening out? Netflix 

Freud or Jung? Jung 

Cat or canine? Canine: Millie, our 16-year-old jack russell, and Frank, our one-year-old sausage canine 

Blow-out or wash ’n’ go? Blow-out 

Basis or tinted moisturiser? Tinted moisturiser 

E-book or podcast? Podcast 

Champagne or espresso? Espresso

Pilates or health club? Pilates 

Taylor Swift or Joni Mitchell? Taylor Swift 

She stayed in Ringwood to be with him whereas finding out for her scientific psychology doctorate at Southampton College, and at 28 married him. A yr later they began a household, juggling her NHS scientific work and motherhood with loads of assist from grandparents. She now has three youngsters, daughter Sienna, 9, and sons Luke, seven, and Leon, three. 

Till she went viral in February 2020, she handled sufferers within the remedy room on the backside of the backyard (constructed by Matthew) whereas Matthew labored for his household’s native property enterprise. Being an excellent mum nonetheless issues most – albeit one who now will get adopted by teenage admirers. ‘My daughter seen them. I had a selfie with them,’ she says of a current fan-girl episode within the native grocery store. 

Dr Julie’s TV and TikTok appearances imply her appears are scrutinised. She doesn’t prefer it however accepts the state of affairs and offers with the extra stress by distancing herself. ‘The movies aren’t about me,’ she says, ‘so I cope with the truth that I don’t appear to be a mannequin as a result of that isn’t what I’m there for. Every video had a transparent message.’ (Truly she does look fairly rattling good, her slim physique honed by runs within the close by forest which additionally, she says, stave off stress.) 

She’s at pains to level out that she’s no totally different from the remainder of us. ‘I’ve by no means needed to provide the impression that I’m all sorted and ideal. There are days after I’m buzzing with concepts and it feels nice, and likewise evenings after I’m attempting to work and feeling grumpy. There have been loads of occasions spent filming when it’s felt like a grind.’ 

Filming occurs between 8pm and midnight, as soon as she’s put the final little one to mattress. She goes to her room, adjustments her high – ‘lined in youngsters’s meals’ – and places on her make-up. Movies was recorded on her telephone within the backyard remedy room, however now it’s filming with Matthew in a spare room, with correct package and script. Regardless of this extra skilled setup, nonetheless, she by no means desires to overlook why she’s doing it. ‘I don’t need to get misplaced in the entire circus. I solely need to do issues which can be helpful.’ 

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 It’s not rocket science. these things is kind of easy to be taught

Her marriage, she explains, has been essential to her success, not solely due to Matthew’s entrepreneurial ‘go, go, go’ spirit. ‘It’s most likely presumptuous to say that our marriage is uncommon however as a result of now we have been greatest pals since we had been 12, we have this agency basis that sits below all the pieces. We all know one another so properly. There have been many occasions alongside the best way with the movies when he’ll pull me up, and there have been occasions when he was exhausted, too. We’ve got fully totally different strengths. I’m the psychology talker – the phrases individual – and he’s the one who desires to push what I obtain much more.

‘He has additionally protected me from getting frightened about feedback on-line as a result of he appears at that stuff with out me having to. Initially, when he first recommended social media as a method of reaching the folks I needed to achieve, I stated, “No method! I’ll be laughed and trolled out of there!”’ 

Julie has struggled with her own anxieties including working on her book during lockdown whilst her husband home-schooled their children

Julie has struggled together with her personal anxieties together with engaged on her e book throughout lockdown while her husband home-schooled their youngsters  

There have been her personal anxieties to handle, too. One has been engaged on the e book throughout lockdown whereas Matthew home-schooled their youngsters. Her deadline was Could 2021, a high-stress interval throughout which she discovered it troublesome to sleep, however which was price it now, she says, for the e book’s international attain, and the numerous messages she will get – in addition to her daughter’s pleasure. ‘I just lately heard my daughter say to considered one of her pals: “My mummy has three million TikTok followers!”’ 

One other early anxiousness was what her NHS colleagues would make of all of it. A TikTok psychologist? It had by no means been carried out: ‘That was my largest resistance, some extent of actual vulnerability for me. I don’t know what criticism I anticipated, but it surely simply didn’t come. Shortly, colleagues had been messaging me to say thanks, that they had been letting their sufferers know as a result of the movies had been a supply that could possibly be trusted. It was not solely the most important reduction but additionally the most important praise.’ 


Dr Julie’s key self-care ideas 

  1. ‘Sq. respiration’ may be very calming – in for a rely of 4, maintain for 4, out for 4 and maintain for 4 earlier than beginning once more with the in-breath. 
  2. Familiarise your self together with your commonest negative-thought biases. Having the ability to label ideas as ‘biased’ in opposition to you helps take among the energy out of them. 
  3. Give your negativity a reputation to distance it from you (that is sensible for anxious exam-taking teenagers). 
  4. Perceive that ideas are usually not info. 
  5. Strive reframing a scary expertise as a problem fairly than a threat. 

There’s a disclaimer on the social media movies that Dr Julie can by no means have interaction in particular person issues by means of direct messaging. ‘It’s an moral consideration.’ Regardless of that, there was the inevitable flood of on-line requests to see her, which she declined within the pursuits of privateness. ‘It’s as a result of I’m nonetheless practising in my backyard, however solely with my present sufferers. I believe I should lease an workplace, however I haven’t navigated that one but.’ 

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And, in fact, what about all these pals on the college run or at dinner events, now the world has opened up once more, who need recommendation about their youngsters and their relationships? ‘To a level, that has at all times occurred,’ she says. ‘As soon as folks discover out what job you do… there’s most likely a bit extra of it now. It could be their relationships or concern over burnout, maybe. My response will depend on the individual and the state of affairs. With a detailed good friend, I can get into it [a bit more], however typically persons are coming to me with a abstract of an issue for a little bit of steering, asking me questions like, “Am I doing the best factor with this?” or “Does this warrant going to remedy?”’ 

Although everybody desires a bit of Dr Julie, she and Matthew are studying to consider restoration time. Weekends typically contain youngsters’s actions – tennis, soccer, film nights – in addition to tenting journeys. They’re additionally aiming to socialize extra this summer season. When the e book was printed – on the cusp of its success – Matthew instructed her the kids had been ready for her within the remedy room with a banner and a card. However there was a shock: ‘It was round 30 of our greatest pals, who we’d identified all our lives, genuinely pleased for my success.’ Her e book is devoted to Matthew: ‘If mine is the ink then yours is the paper. Like all our adventures, we received there collectively.’ 

Small-town lady perhaps, however one who’s hitting the large time.

  • Dr Julie’s e book Why Has No one Advised Me This Earlier than? is printed by Penguin, £16.99. To order a duplicate for £14.44 till 10 July go to or name 020 3176 2937. Free UK supply on orders over £20 


With over 55 billion views, #BookTok is considered one of TikTok’s hottest sub-communities. Avid readers use this a part of the platform to share their e book suggestions, reactions and evaluations in 60-second (or much less) movies. Their collective enthusiasm drives the gross sales of hundreds of thousands of kilos’-worth of books, and final yr UK booksellers noticed their most profitable but, with over 212 million print books offered. 

The algorithm of the For You Web page permits everybody on TikTok to discover a area of interest they’re fascinated by and the #BookTok neighborhood is driving gross sales throughout genres akin to private growth, romance, fantasy, sci-fi and crime.

No different social-media platform appears to maneuver copies the best way the video-sharing app does, and the trade is adapting accordingly. Waterstones, which now has a piece on its web site devoted to the books ‘Everybody’s Tik-Speaking About’, is seeing large gross sales and busy shops. ‘BookTok is splendidly optimistic, creating pleasure round a quickly evolving record of titles,’ says Waterstones’ managing director James Daunt. ‘They’re found on BookTok however skilled and purchased in bookshops.’ 

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