Dominique Woolf, winner of Jamie Oliver’s TV present and creator of one of many summer time’s hottest cookbooks, is loving the season’s tour of meals festivals up and down the nation.
It reminds her, she says, of the time she spent as an aspiring rock star, as soon as even showing with an digital band within the dance tent at Glastonbury. ‘It feels nice being onstage once more,’ she says. ‘I really feel simply as joyful behind the range or the wok as I did behind the mic.’
Cookbook writing offers a quieter kind of fame. Final October, when the mother-of-three received Jamie Oliver’s The Nice Cookbook Problem on Channel 4, along with her accessible Asianinspired recipes, it was a dream come true.
‘Jamie’s been my meals idol since The Bare Chef went out over 20 years in the past. He’s the last word entrepreneur,’ says Dominique, 44, who based her nice meals firm The Woolf’s Kitchen, through the first lockdown in 2020 with a spread of spicy sauces and nuts now stocked by Selfridges, Amazon and the Co-op.
Dominique Woolf, (pictured) winner of Jamie Oliver’s TV present and creator of one of many summer time’s hottest prepare dinner books, is loving the season’s tour of meals festivals
She was 37 when she swapped the pursuit of rock stardom for motherhood. Two extra infants adopted in two years. When her third, Grace, was 18 months, she did quite a lot of soul-searching.
‘I had a little bit of an identification disaster. I wasn’t depressed precisely, however I did really feel low. I believed: what am I going to do with my life past being a mom?’
Then simply earlier than her fortieth birthday, with three kids nonetheless below 5, she had the thought of launching her personal meals enterprise.
‘I’m half-Thai and when my first little one was born, my auntie would come over and prepare dinner us curries and pad Thai, and depart us jars of sauces, together with a tamarind sauce. All we needed to do was grill a bit of salmon and stir-fry some veg, drizzle over the sauce, and we had an unbelievable meal.’
Dominique enrolled at Leith’s cookery faculty in 2019, then used her financial savings to work with a meals scientist on three sauces — Scorching+Bitter, Tamarind Ketchup and Jalapeño+Lime — promoting them at a farmers’ market.
No childcare meant after the youngsters went to mattress, she’d typically work till midnight.
The mother-of-three felt low after having her youngsters and wished extra for herself. She explains how she juggled motherhood with pursuing her personal goals
‘My husband Gordon works in IT for an funding financial institution so I didn’t have the posh of sharing the load. My kids needed to come to conferences with me, bribed with TV or a deal with.’
She launched Woolf’s Kitchen in June 2020, persuading Selfridges to inventory her. (‘I stalked them, principally!’) After 4 months, she was a finalist in Enterprise Nation’s Feminine Begin-up of the 12 months Award and final September received 4 prestigious Nice Style Awards run by the Guild of High quality Meals.
Then Dominique learn a message on Instagram searching for contestants for a brand new TV present. ‘They mentioned the deadline was the subsequent week, and by the best way, Jamie Oliver was internet hosting. So, I believed, I’ll get my skates on.’
Her prize after the nail-biting ultimate was a cookbook cope with Penguin Michael Joseph, publishers of Jamie, Nadiya Hussain and Nigella Lawson. Gross sales rocketed, with turnover since launch at £150,000.
She advises fellow entrepreneurs ‘to community like loopy’. ‘It actually helps to have the ability to bounce off concepts.’
At this time, Grace is 5, Florence, six, and Logan is seven. It’s a handful. ‘The home is messier than I’d like,’ she laughs, ‘and the youngsters most likely watch a little bit an excessive amount of TV, however I strive to not be too onerous on myself.’
She adores her kids, however by no means feels responsible about being formidable. ‘Being a mom is one a part of me, however I want this different goal.’
- Dominique’s Kitchen: Simple On a regular basis AsianInspired Meals by Dominique Woolf (£20, Michael Joseph).